8 the logo, how to make a mark

Here's the hardest part... IMO.  Logos are the visual representation of your brand boiled down into one graphic. Let's take a look at a few of the best practices for designing a logo. Before you start here, I strongly suggest you read the chapter on logo design & reference your mood board to pull in a few key ideas.  

For logo design I STRONGLY suggest using Adobe Illustrator.  You can download a free trial here.  Just make sure to design & save your files before the trial expires ;)

 

things to consider when designing + revising

Shape

Choose a shape that fits your brand.  If you're edgy & cool, a circle may not best represent you.  But if you're friendly, bubbly & full or energy, a circle may be perfect!  

Spacing

The logo elements shouldn't be a cluster fuck.  They also shouldn't be so spread out that they appear unrelated.  Try to keep an equal distance between your elements.

Simplicity

This logo will be created & recreated at various sizes & possibly various colors.  Don't get crazy & start adding tiny details... you're fucking it up.  I promise.  

 

Weight

ahhhh... this is a mistake I see often.  Visual weight helps your eyes focus on an area... or get lost.  For example, if you use a bold typeface alongside a thin typeface, the bold will capture your attention.  You don't want to be captured at one point, you want to mover around the design.  (remember this for all designs!)  Look at the Wild Spark Creative logo.  The 'flame' is visually balanced by the script font.  Your eye moves from the edgy, angular shape across the text & finally to the end piece 'creative'.  

Personality

Your logo needs to tell people who you are so they know if they want to get to know you or not.  It should appeal to your idea client, not everyone.  Groceries are for everyone.  You are AN EXPERT in something... attract your crowd, not the entire grocery store.  

Flow

Don't get crazy now!  Look at the fonts & colors you've chosen & stick to them.  1 additional font may be included in your logo...  but only 1.  The other fonts should be used consistently throughout your brand.  I like to pair a serif or sans serif font with a lovely display or script font. 

 

video tutorials

editing a font: shape rotation & alignment

editing a font: outlines, and erasing bits

 

adding and editing shapes

importing other elements and transforming to vector files

 

exporting your new logo