1 knowing your why
The first step of building an epic and authentic brand is knowing why you want to do so. There are soulful reasons to build your brand and frivolous ones. We need to wade through any anxiety you may have about owning who you are, who you'll serve and why they need you before we can begin to craft a true brand identity.
I know, you came her to work on the visuals. Trust me though, a brand with all visuals and no soul is not resonating with anyone. So let's find your frequency and start resonating.