3: competition + strategy
Part of building a stand-out brand is standing out. Seems obvious, right? Instead of avoiding other brands in your niche to avoid comparison, I want you to study them! Look at what their visuals are like, who they are talking to, how they talk + what they do / don't do really well. How can you step out of what they are doing? You don't want to model yourself after these brands, you want to identify how you can differentiate yourself from them.