9 font love, a palette that has personality
Use your textbook to help you determine the best font styles and palette for your brand. Below you'll have a quick guide of what you should include in your palette and how to use it.
This category will be the the most important info on your site. Blog headlines, page headers, etc. Generally this is the largest typeface in your palette. IMO because it's the largest, you want to keep it somewhat simple. This probably won't be your 'fancy font'. That'll come later.
These are secondary headers. The headers you find within the blog post or for categories within the page copy. 'the palette' above is my 2nd header font. Generally it is slightly larger than the body copy, but smaller than the header. It could be the same font as H1, but it can also be a fun place to add some personality.
Much like H2, H3 is meant to emphasize details within the page content. Again, the font can be the same across the board or different, that's up to what you choose for your font pairings. This is generally the smallest type in the header category.
This is the cake beneath the icing. This font should be simple, clear and legible. If you use a script here, I will claw my eyes out and definitely not be reading anything you have to say. JUST. DON'T. DO. IT. This choice may seem like it doesn't matter much, but it's the majority of the text that people see on your site. The biggest choice here is between a serif & sans-serif type. They both convey very different personalities.
If you are building your palette and are mostly web-based (online shop, blog, business) make sure you can easily use that font on your platform. The worst is choosing a great font and then not being able to easily use it on your site without hiring a coder.
This is where you'll get excited. But not too excited, babe. This is where you can add in that fancy script or font with lots of curls and fancy details. This is an accent! I suggest using this font on your promo and collateral. You may also use it sparingly on your site. The thing about this choice is that it will likely become trite quickly. If you've been watching bloggers for awhile there are fonts you've noticed popping up everywhere... I won't call anyone out. It's not that the fonts are bad, they just become overused. You want this font to be unique and less used so that you can stand out. For my brand, this font is my actual handwriting. It shows up in my logo and some of my other branded materials but is used sparingly. If you have handwriting you love, you may want to consider that option. If not, don't fret, there are lots of options.